Shaping the brand of smart lamps, a studio creating 3D-printed light sculptures in Germany from recycled materials, shaped by a precise and demanding production process. Starting from a blank canvas with only the logo, extending the beige-grey palette with a bold orange and introducing an iconic typeface. Creating visual content across photography, stock, and AI, alongside custom illustrations inspired by the lamps. Bringing it all together in a cohesive webshop, supported by a printed flyer, social media, and influencer-led UGC marketing.